🌐1) Application of NFTs

In the real estate sales sector, NFTs (Non-Fungible Tokens) are primarily used for ownership verification, expanding investment participation, simplifying transactions, and integrating with digital assets.

Digitalization of Sale Rights and Ownership Verification

• Issuing Sale Rights as NFTs: For real estate sales, each unit (such as apartments or offices) can have its sale rights issued as an NFT. This enables digital ownership of tangible assets to be recorded on the blockchain, providing a transparent record of units sold.

• Clear Ownership and Share Tracking: Once sold, ownership issued as NFTs is recorded on the blockchain, allowing automatic ownership transfer during transactions. This reduces the potential for ownership disputes and prevents forgery.

Increasing Liquidity of Sale Rights

• Free Trading of Sale Rights: Sale rights issued as NFTs can be easily traded on digital asset marketplaces. If the owner needs funds, they can quickly sell or transfer the sale rights, ensuring liquidity even before the unit is fully sold.

• Attracting Early Investment: At the project’s initial stages, NFTs for sale rights can attract early buyers or enable specific investors to purchase a share of the property before completion, securing early funding.

Fractional Ownership and Joint Investment

• Real Estate Share Division: A single sale unit can be divided into multiple NFTs, allowing fractional ownership. This enables small-scale investors to participate in real estate sales, with multiple investors potentially owning a share of a unit.

• Joint Ownership and Profit Distribution: With NFTs, profits from rental income or sales can be automatically distributed to joint investors. These processes are executed automatically through smart contracts.

Automation via Smart Contracts

• Automatic Fulfillment of Contract Terms: NFTs for sale rights can be integrated with smart contracts to automatically execute contract terms, such as payment processing or ownership transfer. For instance, upon project completion, ownership can automatically transfer, and owners meeting specific criteria can receive rental income.

• Managing Sale-Related Details: NFTs can include detailed property information (location, size, sale price), enabling owners to clearly access and verify asset details.

Customized Marketing and Customer Benefits

• Providing Perks with NFTs: Early investors or special customers can receive extra benefits (e.g.,priority purchase rights, discounts) through NFTs. These NFTs can serve as digital assets that verify specific benefits, doubling as a marketing tool.

• Community and Event Integration: NFTs can offer exclusive benefits for purchasers or allow them to participate in community events related to the property.

International Sales and Attraction of Overseas Investors

• Attracting Global Investors: NFTs enable international sales, allowing overseas investors to participate in property sales across borders. This expands the market and attracts a broader range of global investors.

• Resolving Multinational Legal Issues: Transparent blockchain management of sale rights reduces potential legal issues across different countries and prevents ownership disputes.

Enhancing Digital Marketing and Branding

• Integration with Digital Assets:Combining NFTs with virtual reality (VR) or the metaverse allows customers to take virtual tours of properties or experience the space digitally, maximizing marketing impact.

• Elevating Brand Value:Digitizing luxury real estate brands through NFTs and offering special benefits related to sales for NFT holders enhances brand value.

NFTs are highly beneficial in the real estate sales industry, increasing liquidity, strengthening transparency, and offering new opportunities for investors. This technology improves the efficiency of sales transactions, attracts a broader investor base, and greatly enhances the likelihood of success in real estate development projects.